The concept for better gameplay is not hard and will still generate revenue for Gree... Increase value of gold units. The gold units will die off in battles while the gemmed rewards will not. In addition to this the highest guilds, if they continue rewards like they have been, will still get prizes for boosts which still put teams paying money ahead of the curve. The platform is still the same so the effort put in does not need to be elaborate on Gree's part and they are not redesigning the wheel. Easy for them and better for us! Better competition equals better gameplay experience. By no means do any sane person think that these guys would be running a charity. I just think lower spenders or nonspenders would be more enticed to do so if the competition is close. People like to be rewarded for the time they put into something and it still should be about growing your kingdom. Let's get back to the basics.