The past 2 cycles have been the most boring ever. The lack of usable loot (energy/health potions, good units that can improve my army) makes for a dull game.
There is too much focus on in-app purchase to do anything in the game, but at the rate at which KA is losing players, especially free players, why risk buying gems or spending?
trials? boring grind fest, you now force us to complete 12 trials in 17 days. I don't know anybody who loves trials
GLTQ? impossible to finish for even the best guilds without an army of Lev 250 alts or major gem usage
EB? no challenge if you buy equipment packs otherwise impossible to finish
RB? rather watch paint dry, no rewards what so ever for a 7 day grind fest
Turn this game around, by bringing back good loot: units that improve our army, health potions that help free players to make a difference in war, energy potions to off-set the impossible GLTQ demands.