I wouldn't go for the normal goal unless you plan to finish the speed goal, elite has much better prizes.
Normal:
1/15: 20x5 11/11k prize
2/15: 116x5
3/15: 144x5 24/20k
4/15: 150x6
5/15: 161x7 44/44k
Elite:
1/20: 25x5 80/50k
2/20: 87x5
3/20: 115x5 92/85k
4/20: 154x5
5/20: 171x6 102/120k
6/20: 137x5x2
7/20:182x45x2 139/128k
8/20: 162x5x3
9/20: 180x6x3 155/155k
Normal Speed Goal Prize 48 hours: 1.4/1.1m +2% melee attack
Elite Speed Goal Prize 72 hours: 1.4/1.1m +2% melee attack