Robespierre -
I think we often mis-understand Gree's goal. They want to maximize revenue and profit. Not fairness, not sense of rationality, etc. Look at their basic manipulation of human behavior:
- Checklist after checklist after checklist
- "Awards" for completing goals that just unlock more checklists ("Prestige" mode??)
- Distractions with shiny little baubles (tokens? medals? points?) reminds me of giving stickers to my 3yr old kids!
- Leaderboard after leaderboard (who does most damage, most folders, most crates, most tokens, WD ranking, Frontline ranking, individual ranking, most ...)
- Fallacy of sunk costs - "i've invested so much in this LTQ/Crate/Masters/T50 pursuit, I have to finish it"
You talk about rational behavior, but most humans are actually very bad at rational behavior - think of slot machines, lotteries, texting and driving, over eating, and so many other behaviors. We are good at reacting to immediate stimuli, bad at learning from things that take a long time.
Gree has proven that the players are *not* good at thinking rationally, because we do in fact still play, and still spend $$ on all of these events. We fall for their tricks.
- If Gree told us up front that it was a 0.01% of opening that final #25 crate, and you need to open 100 of them on average and the cost is actually 1500 gold or $100 for that 1 single unit, how many people who do it?
- If Gree showed "true" progress in a LTQ (hmm, 20/20 is actually 25% of total energy?, i'm only 75% of the way done?) or Raid boss (We've finished 27/29 of Masters! Yay, now we are only 50% of the way through the damage required to complete it!! Oh no, 50% left!!) how many players would keep slogging away vs. just saying enough is enough?
By hiding these true odds and costs and requirements they fool us in to over spending.