That's my point though PR, the disingenuous marketing is only helping Gree. In the other Gree games it is worth paying for #2, #3, & #4-10. In K&D there's almost no difference between 2-10; this makes #1 the only truly realistic goal for "serious" players.
That is Greed fault & they're slowly working to fix it, like we saw in BF+ reward. Right now people are playing right into Grees hands paying exorbitant amounts of money for nothing. Trying to overtake us as a single guild will only lose 1-2 members at a time, struggling to maintain a huge gem requirement just to beat us. We are offering an organized system of tiers based on a players personal gem budget.