(1) daily events would be awesome. Eliminate the box events, spread out the othe quests, and use "flash" events as a bridge between the longer events.
(2) post the LTQ schedule so we know when to log in to start. Also, if there is a new wrinkle in the event that hasn't been introduced before, tell us a couple days beforehand. Espicially on guild quests & wars where cooperation and strategy are paramount to success. Helps to be organized and know what we're doing at the start rather than tryin to figure it out on the fly and realize we've set ourselves back because we used the wrong strategy for the first 8 hours.
(3) get rid of the daily scratch-offs or make the prizes relevant. Undead Crawlers are useless even to new LLP's.
(4) do an occasional event where completion is more dependent upon participation and activity rather than how many gems one can spend. I realize you guys need to sell gems to make the business work, but you can throw the active free players a bone from time to time.