Hit the 10/40 normal, looked up and saw my "Magnus the great (H)" zombie mob that was still floating around from THAT unfinished quest. I'm only a couple levels higher - Magnus had one hit and HIS HP bar looked the [i]same[\i].
For 138 XP per hit? No thank you.
Back to looking for gold to feed my my gnome lab...
The rest of my guild (20 members, top 750) is sitting it out as well.