I think you are seeing "new" items that are revealed to you as you level up :) Those are not "new" to the game, but just that until you reached a certain level, you don't even see those items.
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The biggest mistake i see are player high attack score but weak defence scores.
I think someone mentioned that you should try to keep def = 2x atk to be sure you are well protected.
I haven't lost any fight in almost 10 days my last record was 6 days. :)
Yesterday was somewhat productive. Many thanks to White Frog for the spreadsheet. I'm approaching 10K IpH and will hit that today (from 9K yesterday). I'm in a situation where I will lay low until the next event comes as that's where a bevy of my experience/RP/cash come from. Built up a few low level spots, will build those up to L4/5, finish the warehouse 'project' to L7 (at 6 now), see what that gives me and keep that until I BE or need space. My next upgrade is $260K, and don't plan on using that soon as I still can build, and at worst, I can remove the last six guard towers for room. Will replace those with MG turrets.
kykboxr - get your defense up so you can no at least try to no bank. how many mob members do you have at lvl20?
Invest in items if you are going to camp for a little while... (and obviously only invest in whatever gives you the best defense)...
Just built my first Dominican Restaurant need to save up for my second
random, important tip to get your economy boosting fellas:
Save up for first MT by leveling up other buildings (LMs, ice-cream shops, basketball courts, italians, etc) then after you have two, keep saving up for next upgrade while leveling up other buildings.
Then when you have just enough money to upgrade, make sure the MT is your next upgrade when the current upgrading is finished. keep doing this to leveling it to 4. then move on to Lofts.
I promise your economy will produce much more money much less time.