Chatting with people outside of your guild
This option would enable a lot more than you would think. People can recruit much easier and the game environment can be a lot more exciting so people will stay addicted to it. If people get bored of the game they still have their friends on it and they might still play and be active simply because their friends still play. Then you guys would get chances to win them back with epic updates and try to get their interest again. If they quit altogether you wouldn't have this chance. Sincerely, Razacka