Because there are two ways to play: Set an amount of IP for your team to score and let the chips fall where they may, or you can insist on first/second place at any cost. Go ahead and put up 60 million. You will see SAS put up 70 and Fight Club put up 80.
If the Rogues approach is to put up 35mm and not care if it is second, third, or fourth place, that is a different approach.